As a tax and accounting firm owner, it's important to understand what your prospects are doing when coming across your services. They are checking your website, reviews, social media, and more. On top of that, they are researching your top competitors. In other words, your services are being bought—not sold.

This workshop will teach you how to master your digital presence in order to adapt to this concept so that you can attract better clients and demand higher fees.

Learning Objectives:

• Recognize Google’s algorithm and determine how to build Google E-A-T (Expertise, Authoritativeness and Trustworthiness) to be an established brand


• Identify how to fix the quality of your services


• Determine how to sell experiences, not things


• Evaluate how to position yourself and charge for expertise client loyalty